They suggest finding a second pair of hands to hold the motor by clasping the flywheel between them.
I've come up with another method for those of us who have no willing friends.
I purchased a strap clamp:

I removed about 5 feet of the nylon strap, and set it aside.
I attached the remainder of the clamp around the flywheel:

Then I placed the other piece of strap under the installed loop:

I tightened the strapping clamp as tight as possible, and tied the other strap to it, double knotting the tie.
I installed a C clamp on the floor joist in my basement workshop, and hung a second C clamp from it, to make a hook:

Then, I hung the Seagull by the strap from the overhead hook:

I remembered to park the piston in the proper position prior to installing the straps. Now I held the motor by the downtube, and gave it a sharp rap on the pulley nut. Two blows and it was free.